We are simplifying access to marketing experts for businesses and creating a better and easier way of working together.
At MARQETR, we understand that marketing plays a pivotal role for start-ups and SMBs, however, access and flexibility to connect and hire the right marketers can be limited – it is often catered to companies with extensive financial resources. Our solution is rooted in inclusivity, diversity and flexibility by breaking down the barriers to marketing talents, and to democratize the way marketers and businesses connect and collaborate with each other.
Our WINS Cultural Core Principles
Anchored in our FIT values: Fairness, Integrity and Transparency, our WINS culture is core to our brand and how we do things at MARQETR.
At MARQETR, we are all about our people. When things get tough, and often times they will, we strive to remind each other that if we work together towards a common goal, we can overcome any challenges.
Inclusivity and Diversity
We believe in being fair and inclusive with our team members and stakeholders. It is only when diverse points of views are heard and taken into consideration, can we operate with integrity in everything that we do, building the checks and balances that keep us honest, and operating with transparency.
Nimble and Flexible
We believe in order to keep growing, we have to stay nimble and flexible. That's why we give our team members the freedom to do their best work, giving them the autonomy to do their work whenever or however they need to, in order to deliver exceptional results.
Supportive and Collaborative
"How can I help?" is our mantra at MARQETR. We encourage our team members to be supportive and collaborative with each other, bringing their best "whole" selves to work, cultivating a healthy and sustainable working environment and in turn, enabling them to take care of themselves, their loved ones and their community.
What We're Focusing On
Creating inclusive economic opportunities is at the heart of our mission. Our marketplace empowers businesses of all sizes and all types of marketing professionals, whether independent or employed, to connect and work together in new ways. We’re helping marketers from the experienced superstars to the rising stars, the career breakers and the newbies of the industry, to capitalize on their expertise, in a world where on-demand marketing experts are at the heart of every business.
We are committed to reducing our environmental footprint from our greenhouse gas emissions to our water use, paper use and waste, and enabling our customers to do the same. Powered by technology stack efficiencies, our remote and flexible work model reduces the need for business travels and work-related commutes between business users and our on-demand marketing experts. We’re leaning into this space and finding new and better ways to support a more sustainable world.
Equality & Belonging
We believe that when you decide that equality isn’t optional, not only do the gaps between us close, but a whole new world of possibilities opens. By fostering a deep sense of belonging for our teams and the community of marketers, we are building the foundation necessary to drive systemic, sustainable change within our business and beyond. We believe that the more diverse and inclusive our team and our pool of marketers become, the higher our creative potential as a company.
The People Behind the Brand
Supported by an advisory board, a legal counsel, a network of part-time and freelance workforce, consultants and global SaaS partners.
Since December 2020, we have been on the mission to help businesses and marketers find a better and easier way to work together and grow faster.
MARQETR was born out of real and actual pain points experienced by our founder, Mawarni Adam, in her previous roles and professional capacity in the marketing industry, as a brand manager, a client as well as a service provider. Frustrated by the fragmentation, friction and inflexibility in the marketing ecosystem from talents matching and solutions management, she sought to solve the problem by using technology and data, where she believes data, and what we do with the data especially through a technology stack, will be a game changer for marketers and businesses alike.
The A-Ha Moment: The ideation and proof of concept began as far back as 2015. She stumbled onto it when she set-up an "on-demand network of marketers" that she can work with for her boutique marketing consultancy, in order to achieve cost and resource efficiencies, in her quest to work flexibly while balancing her career, motherhood and her own wellbeing. So, when the pandemic hit in 2020, and remote and flexible work became the new norm, she felt strongly that it was the right time to bring MARQETR to life.
The Hustle: Mawarni, who is no stranger to the lean startup world, the hustle culture and getting things done, used readily available low-code and no-code technology tools to quickly build the early versions of the platform and continued to iterate the newer versions herself, stack-by-stack until the version that you see today.
The Big Picture: She is a proud marketer, a mother and a strong advocate for equality, inclusivity and diversity. She built MARQETR to be a #TechForGood platform, with the aim of using technology to make the world a better place, while striving to make a sustainable impact in the communities and the industries that we serve.
Mawarni, speaking at a Google event in 2019