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Passion for Excellence Led Us Here

 

About marqetr

Welcome to marqetr, a performance branding, integrated marketing and customer experience consultancy, helping C-Levels, professionals, small-businesses and corporate clients elevate their brands through strategic advisory and planning, as well as oversight on execution, measuring and reporting. Founded in January 2015 by Mawarni Adam, an award-winning brand builder and a seasoned marketer, marqetr is rapidly becoming synonymous with brand, marketing and CX transformations, and change management. 

Our Vision

Create opportunities for everyone to standout as a brand, through digital strategy, customer-centricity and purpose-led storytelling and story-doing.

Our Mission

To make everyone more marketable, productive and successful.

Meet Our Advisory Board

Greg Paull

Marketing Transformation and Effectiveness

Lynette Ang

Branding, Marketing and Customer Insights

Nicky Lim

Communications and Operational Excellence

Siegtraund Teh

Commercial Growth, Digital and Innovation

Fiorenza Plinio

Creative Excellence, Global Standards

Meet Our Founder

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  • Mawarni Adam LinkedIn

Mawarni Adam

 

A Fellow at The Chartered Institute of Marketing (CIM) UK, a Member at the Customer Experience Professional Association (CXPA) USA, and an Affiliate Member at the Institute of Corporate Directors Malaysia (ICDM). 

 

Mawarni is the former head of brand and corporate marketer at a global financial institution with direct experience in banking, insurance, tech and start-up companies. A data and insights driven brand builder and marketer, she consults and advises companies in performance branding, integrated marketing, marketing technology (MarTech) and digital communications. She is constantly on the look out for innovative solutions or strategic partners that can deliver strong results for the brands that she works for or are involved in.

Mawarni has an award-winning history and a proven track record in building brands, transforming marketing and customer experience efficiencies and implementing operational excellence and has helped brands that she worked or consulted with, win awards or achieve recognitions such as The BrandLaureate Industry Champion Brand ICON, Best In-House Marketing Team, Excellence in Integrated Marketing, Excellence in Marketing Transformation, Best Engagement Strategy, Best Consistency in Branding, Best Multi-Channel Campaign, Excellence in Loyalty Marketing, Best Use of Brand Advocacy and Most Creative TV/Video Advertising.

Meet Our People - Coming soon!

Christine Ngiam

VP of Operations

Vaishana Vasuthavan

HR Consultant

TBC

Senior Consultant

TBC

Senior Consultant

TBC

Senior Consultant

 

Company Milestones

2021

2020

2018

2017

2015

Rebranded to marqetr in February 2021.

Dormancy ended in November and revived as a private limited company in December 2020. 

M Consulting Asia was dormant from February 2018 to September 2020 due a change in structure and scope of work.

Won Gold and Bronze awards for Best Engagement Strategy and Best Use of Brand Advocacy at the Asia Pacific Loyalty & Engagement Awards in Singapore. Won Bronze awards for Excellence in Marketing at the Marketing Excellence Awards Malaysia.

M Consulting Asia was founded in 2015 as a sole proprietorship.

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FREQUENTLY-ASKED-QUESTIONS (FAQs)

1. Are you a consultancy or an agency?

We are a consultancy specialising in branding, marketing and customer experience. We are also your partner in customer growth by providing strategic outsourcing services. 

2. What is the difference between an agency and a consultancy?

A consultancy works on the strategic level and continues to oversee or commoditise the execution of that strategic plan through the appointment of an agency, that will then work at implementing or executing the approved plan.

The difference in purpose:

The purpose of a consultancy firm is to deliver guidance and expertise to clients and help them make informed decisions. A consultancy works with CEOs and business owners or managers to create strategies and help them implement those strategies. The purpose of an agency is to then produce the project and implement it once approved. In short, the consultant is an effective strategic "conduit" between the client and an agency.

The difference in scope:

A consultancy is usually a group of professional experts from the same discipline working under the same roof. All the professionals within a consultancy firm deliver advisory services to clients about a particular field and in our case branding, marketing and customer experience. An agency on the other hand, is a group of different individuals of multi-disciplinary to handle various tasks required to finish a project.

3. Which is better - a consultancy or an agency?

The continuously changing marketing world and complex business landscapes today will require the services of both a consultancy, and an agency. A consultancy helps businesses at a strategic level and deliver special expert services. As consultants, we bring together a team of talented and expert field individuals and put them together to resolve our client's business issues, and can help drive our clients to meet business goals and grow in the future. An agency is a service provider that makes business tasks easier and simpler thus creating a convenient and cost-effective space for businesses to meet their marketing needs. In short, both a consultancy and an agency work side-by-side today due to the dynamic needs of different businesses. It comes down to what the clients wants and how a consultancy or an agency or both can serve them.

4. How do you charge for your services?

For the B2B segment, no two clients are the same, therefore, no two scope of services are the same. We charge based on a custom plan, crafted and curated specifically for each client. From there, we would determine the complexity of the project, duration to completion and the size or seniority of the team members required to get the project or task done successfully, and then determine the appropriate charges. For the B2C segment, you can view our personal and c-level branding plans to know more about about pricing and services.

5. Which industry do you offer your consulting services in?

We are interested in helping as many industries as possible, as the branding, marketing and customer experience are dynamic disciplines that can be applied effectively regardless of industry. At this juncture, we are more focused on financial services, fintech, insurtech, retail, education, on-demand service providers and start-ups, but we are always on the look out at expanding our portfolio across other industries.