Book Recommendations

The best marketing, creative, growth and transformation books you have to read as a marketer. 

Quantum Marketing

Quantum Marketing

By Raja Rajamannar

As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages...

Good Strategy / Bad Strategy

Good Strategy / Bad Strategy

By Richard Rumelt

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides...

Buyology

Buyology

By Martin Lindstrom

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom..

Made to Stick

Made to Stick

By Chip Heath, Dan Heath

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human...

Positioning

Positioning

By Jack Trout, Philip Kotler

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary...

The End of Marketing

The End of Marketing

By Carlos Gil

Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are...

Chief Marketing Officers at Work

Chief Marketing Officers at Work

By Josh Steimle

This book will help C-level executives and others who interface and collaborate with marketing departments to understand how...

The CMO Manifesto

The CMO Manifesto

By John F Ellett

The CMO Manifesto – A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who...

Made In Future

Made In Future

By Prashant Kumar

In this new age, marketers, media owners, agencies and content creators tend to struggle with the new realities of marketing.

Rainmaker

Rainmaker

By Harmandar Singh

Better known as Ham, he says, “This book will either make you laugh your head off or be envious because you were not mentioned...

This Is Marketing

This Is Marketing

By Seth Godin

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows...

What Customers Crave

What Customers Crave

By Nicholas Webb

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences...

Kotler on Marketing

Kotler on Marketing

By Philip Kotler

Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by...

The Power of WOW

The Power of WOW

By The Employees of Zappos.Com, Tony Hsieh, Mark Dagostino

From its birth during the Dot Com Boom in 1999 to its acquisition by Amazon in 2009, Zappos, the...

Hug Your Haters

Hug Your Haters

By Jay Baer

Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap...

The Human Centered Brand

The Human Centered Brand

By Nela Dunato

The Human Centered Brand is a comprehensive branding book for service based businesses and...

Marketing 5.0

Marketing 5.0

By Philip Kotler

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use tech..

Building a StoryBrand

Building a StoryBrand

By Donald Miller

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times..

Contagious

Contagious

By Jonah Berger

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers...

All Marketers Tell Stories

All Marketers Tell Stories

By Seth Godin

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass...

Everybody Writes

Everybody Writes

By Ann Handley

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world...

Delivering Happiness

Delivering Happiness

By Tony Hsieh

In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a...

CMO to CRO

CMO to CRO

By Mike Geller, Rolly Keenan, Brandi Starr

As your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation—but you don’t have enough control.

Twelve and a Half

Twelve and a Half

By Gary Vaynerchuk

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional..