Book Recommendations

As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages...

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides...

How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom..

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human...

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary...

Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are...

This book will help C-level executives and others who interface and collaborate with marketing departments to understand how...

The CMO Manifesto – A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who...

In this new age, marketers, media owners, agencies and content creators tend to struggle with the new realities of marketing.

Better known as Ham, he says, “This book will either make you laugh your head off or be envious because you were not mentioned...

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows...

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences...

Through Kotler's profound insights you will quickly update your skills and knowledge of the new challenges and opportunities posed by...

From its birth during the Dot Com Boom in 1999 to its acquisition by Amazon in 2009, Zappos, the...

Eighty percent of companies say they deliver out­standing customer service, but only 8 percent of their customers agree. This book will help you close that gap...

The Human Centered Brand is a comprehensive branding book for service based businesses and...

In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use tech..

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times..

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers...

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass...

Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world...

In DELIVERING HAPPINESS, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a...

As your company’s chief marketing officer, you’re responsible for your organization’s growth and reputation—but you don’t have enough control.

For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional..