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The Human Centered Brand

By Nela Dunato

The Human Centered Brand is a comprehensive branding book for service based businesses and creatives that helps you grow meaningful relationships with your clients and your audience.

While most books on branding are more suitable for corporations, startups, and products, this one is intended for the small business audience. It covers practical information and steps for growing a brand that’s focused on the people in your business, and bridges the gap between personal branding and corporate branding.

Read this book if you want to learn:

  • Why conventional branding approaches don't work for service based businesses.

  • How to identify your core values and use them in your business and marketing decisions.

  • Different ways you can make your business unique among all the others.

  • How to express yourself verbally through your website, emails, articles, videos, talks, podcasts...

  • What makes your “ideal clients” truly ideal, and how to connect with real people who appreciate you as you are.

  • How to craft an effective tagline.

  • What are the most important elements of a visual brand identity, and how to use them to design your own brand.

  • How to craft an exceptional client experience and impress your clients with your professionalism.

  • How your brand relates to your business model, pricing, company culture, fashion style, and social impact.

Learn more at

The Human Centered Brand
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