In today’s modern world, businesses are under more pressure than ever to succeed. There’s a whole lot of competition out there, and in order to stay ahead of the curve, you need to have two brains, three hands, and four eyes.
The point we’re trying to make is that being a business owner is tough, and marketing can be extremely time-consuming. According to a report published by Constant Contact, “A small business owner — along with another employee — will spend an average of 20 hours per week on marketing.” That’s time that could be spent growing the business in other ways, or (gasp) even taking a much-needed day off.
Not only is marketing time-consuming, but it’s also constantly changing. What worked last year might not work this year, and what performs in one industry might not function in another. Also, it can be so challenging to keep up with the latest trends; even 30% of small business owners say that keeping up with technology advances is a major concern.
So, we’ll say it louder for the people in the back: on-demand marketing experts are here to save the day!
What Are On-demand Marketing Experts?
On-demand marketing experts are exactly what they sound like - you can hire marketing experts on an as-needed basis, rather than having to commit to a long-term contract.
For small businesses, this can be an extremely budget-friendly way to get professional marketing assistance, as you’re only paying for the services when you need them. And since on-demand marketers are often experts in a wide range of marketing channels, you can be sure that they’ll be able to help you with whatever marketing tasks you need assistance with.
For larger businesses, on-demand marketing professionals can be a great way to supplement your in-house marketing team. For example, perhaps you’re launching a new product and need some extra help with the marketing campaign. Or, maybe you’re planning a big event and need someone to take care of all the social media promotion. It could even come down to simply requiring a specific set of skills that you don’t currently have on your team.
No matter the reason, it’s nice to know that on-demand marketing experts exist to help businesses of all shapes and sizes.
Why Hire a Marketer?
Apart from the fact that on-demand marketing experts are crucial to helping you save valuable time, there are plenty of other reasons why you should consider hiring a marketer.
A good on-demand marketer will not only be able to take some of the burden off of your shoulders, but they’ll also be able to provide you with valuable insights and help you create a comprehensive marketing strategy that is sure to bring people to your door.
Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them.
That alone shows you just how important it is to have an online presence and to make sure that your marketing is on point. However, if you’re still not convinced, here are a few more reasons why you should consider hiring a marketer.
They’re Experts In their Field
Marketing is a complex beast, and unless you have a background in it, chances are you’re not going to be an expert. And even if you are somewhat of an expert, do you really want to spend all your precious time on marketing tasks? We’re guessing the answer is no.
When you hire an on-demand marketing professional, you’re hiring someone who knows the ins and outs of the marketing world. They’ll be able to help you create and implement campaigns that are guaranteed to get results. And, if you’re not sure what kind of marketing would be best for your business, they’ll be able to give you some expert advice and guidance. After all, that’s what you’re paying them for!
They Have a Fresh Perspective
If you’ve been working on the same marketing campaigns for a while, it can be easy to get stuck in a rut. Hiring different on-demand marketing experts per need basis, can give you some much-needed fresh ideas and perspectives on how to take your marketing to the next level.
They’ll be able to look at your current campaigns and quickly identify any areas that could use some improvement. In addition, they’ll be able to bring some new and innovative ideas to the table that you may have never thought of before.
They Have a Network of Contacts
One of the best things about hiring an on-demand marketing expert is that they come with a whole network of contacts. This can be extremely helpful if you’re looking to partner with other businesses or get your products featured in major publications.
Marketers often have established relationships with media outlets and other businesses, which means they’ll be able to get you in touch with the right people.
They Think Like Your Customers, Not Like You
On-demand marketing professionals aren’t biased when it comes to your business. They’re not emotionally attached to your products or services, which means they’re able to provide an unbiased perspective on how customers perceive your business. This is extremely valuable feedback that you can use to improve your marketing campaigns, and, ultimately, your bottom line.
How to Find the Right On-Demand Marketing Experts
We’ve got you convinced, huh? Well, it wasn’t that hard. We’re literally offering you the solution to all your marketing woes. But now the big question is, how do you find the right on-demand marketing experts for your business?
Here are a few things to keep in mind:
Do they have experience with businesses like yours? - It’s essential to ensure that the on-demand marketing expert you hire has experience working with businesses in your industry. They should understand your target market and know the best marketing strategies to reach them.
Do they offer a la carte services? - One of the great things about on-demand marketing experts is that you’re only paying for what you need. Make sure that the service you choose offers a la carte options so that you’re not overspending on services that you don’t need.
Can they provide results? - This is probably the most important thing to consider when choosing an on-demand marketing expert. Make sure that they’re able to provide concrete evidence of their success. Ask to see case studies or testimonials from past clients.
Do they have a good reputation? - Finally, you’ll want to ensure that the on-demand marketing expert you choose has a good reputation. Do some research online and see what other people are saying about them. If they have mostly positive reviews, chances are you’re in good hands.
It’s Time to Level Up
There’s no reason to wait any longer; it’s time to take your marketing to the next level. And here at MARQETR, we’re confident that we’re the on-demand marketing experts you’ve been looking for.
Our on-demand marketing experts boast years of experience and have a proven track record of success. They thrive on helping businesses reach their full potential and are passionate about what they do.
If you’re ready to enhance your online presence, feel free to contact us or visit our website. We’ll be more than happy to answer any questions you have or get started on your project.
For those marketers looking for their next best project, why not join MARQETR's growing network of on-demand marketing experts? We’re always on the lookout for the superstars and the rising stars of the marketing industry to add to our freelance talent pool. Visit our website to learn more and apply today!
MARQETR is a tech-enabled on-demand marketing experts marketplace. Operating like the “uber of marketing”, powered by a smart-matching algorithm, we help businesses, from Startups, SMEs to Corporations save time and money, and be in control of their marketing cost and resources by providing access to vetted and verified on-demand high-skilled marketers. We also help marketers be in control of their marketing careers where they can work flexibly and earn income their way, anytime and anywhere. We are on the mission to simplify access to marketing experts for businesses and create a better and easier way of working together. MARQETR was incorporated in December 2020 in Kuala Lumpur, Malaysia, with presence in Singapore and the USA.