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Set Yourself Apart from Competition

 

Achieve differentiation through a sound strategy, integrated planning and a solid execution with our team of experienced strategists and consultants for your brand. A good branding strategy is important if not pertinent in establishing your business uniquely through your brand storytelling and story-doing. Storytelling are the content and message that you craft to tell your brand story and story-doing, on the other hand, means the actions and experiences that your brand delivers to your customers or your audiences. When both are well-executed across key touchpoints, it increases the success of your brand, or what is commonly called achieving a high "brand love" or a high brand awareness, brand equity index (BEI), brand funnel index (BFI), net promoter score (NPS), customer effort score (CES) or even your brand happiness index (BHI). Find out how we can help you transform your brand by contacting us and getting in touch with one of our strategists or consultants.

Corporate Branding

With the advancement of the connected-devices in the connected-world, corporate brands today, need to build authentic emotional connections with the target audience and position the brand to be purpose-driven and value-driven, in order to build trust and credibility, while balancing it with achieving profits and performance. According to a study, 81% of consumers said that they need to be able to trust the brand to buy from them. How is trust build? It is built through an effective orchestration of a branding strategy across multiple touchpoints and stakeholders utilising tools and marketing technology for a frictionless experience. 

Our Corporate Branding services can include the following strategic scope:

  • Developing your overarching corporate branding strategy.

  • Architecting and building your marketing team for long-term sustainability.

  • Building processes for marketing operational excellence to optimise cost.

  • Conducting research and study to understand your industry and target audience.

  • Building a purpose-driven brand story and applying it as part of customer-centric culture to your employees, customer service agents and partners.

  • Helping the team identify the right KPIs and goals.

  • Identifying the right channels to communicate your branding initiatives.

  • Creating a pipeline of campaigns and contents to build and boost the brand.

  • Coaching and training for thought leaders as part of brand building.

  • Architecting the use of marketing technology as enablers for the brand.

  • Sharing of tools, tips, templates, case studies and best practices.

  • Measuring the success of your Corporate Branding efforts.

Our Corporate Branding strategy and consulting services are tailored to individual clients. Please contact us to customise your Corporate Branding plan. 

Small-Medium Enterprise (SME) Branding

 

SMEs play a vital role in the economy due to its sizable contribution towards a country's growth. Despite the growing importance of SMEs in the global economy, a major portion of the industry is performing and moving as a commodity - where a product or a product category may lose its identity in the midst of a clutter of brands. As history has shown us, as far back as the Ancient Egyptians and Artisans, branding for product identification and differentiation for this purpose, plays a major role. Today, branding is not only important but it is an effective enabler that increases the competitive edge and profitability of SMEs for the long run.

Branding for SME is not just a nice logo. Long-term benefits can be derived if the branding process is handled properly through the translation of your vision into a brand concept. 

 

Our SME Branding services can include the following scope:

  • Developing your overarching SME branding strategy.

  • Architecting and building your marketing team for long-term sustainability.

  • Building processes for marketing operational excellence to optimise cost.

  • Conducting research and study to understand your industry.

  • Starting with a logo and building a brand vision and culture around it.

  • Helping the team identify the right KPIs and goals.

  • Identifying the right channels to communicate your SME brand initiatives.

  • Creating content for the channels and content distribution scheduling to maintain consistency and effectiveness of messaging.

  • Coaching and training for SMEs spokesperson as part of brand building.

  • PR or media engagement strategy.

  • Community outreach strategy.

  • Sharing of tools, tips, templates, case studies and best practices.

  • Measuring the success of your SME Branding efforts.

Our SME Branding strategy and consulting services are tailored to individual clients. Please contact us to customise your SME Branding plan.

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Employer Branding

In a highly competitive environment to attract and retain the right talents for your company, a strong employer branding strategy and a well-executed holistic plan has to take place. 

 

At marqetr, our strategists and consultants have real-world, first-hand experience in building and turning around employer brands, by working closely with the client's brand team as well as the human resource team.

Our Employer Branding services is applicable to SMEs and corporations, and can include the following scope:

  • Developing the overarching employer branding strategy.

  • Helping the team identify the right KPIs and goals of the exercise.

  • Defining the value proposition of employer branding to the company.

  • Building a panel of internal brand ambassadors as the catalysts of change.

  • Identifying the right channels to communicate employer branding content.

  • Creating content for the channels and content distribution scheduling to maintain consistency and effectiveness of messaging.

  • Coaching and training the internal talent management team.

  • Sharing of tools, tips, templates, case studies and best practices.

  • Applying the RACI framework to ensure the success of the project.

  • Measuring the success of your employer branding efforts.

Our Employer Branding strategy and consulting services are tailored to individual clients. Please contact us to customise your Employer Branding plan.