Life; it's full of surprises. Just when you think you're comfortable and have everything figured out, something comes along to remind you that there's always more to learn, and more to life than what you're currently experiencing. For marketers, that something is the Great Resignation.
According to the US Bureau of Labor Statistics, 4 million people in the United States quit their employment in July 2021. But resignations were steadily increasing even before that - since April 2021, the number of people resigning from their jobs reached an all-time high of 11.5 million, leaving many to wonder what's driving the Great Resignation, and how businesses can retain employees in the face of this tsunami of departing workers.
So who is driving the Great Resignation? Could it be that employees are finally feeling confident enough to leave their current positions in search of greener pastures? Or is it something more sinister, like a mass exodus of disgruntled workers who feel unappreciated and undervalued in their jobs?
Let's take a deeper dive and find out.
Who Is Driving the Great Resignation?
The pandemic didn't just upend our lives; it also changed the way we think about life as a whole. Throughout our time spent at home, we human beings thrived more than we ever thought possible. We learned new skills, started businesses, and found creative ways to connect with one another - all from the comfort of our homes.
Whether it was gardening, baking, or taking up a new hobby, we discovered joy in the simple things and realized that life is too short to spend it doing something we don't love. So, it's no surprise that, as the world began to open back up, people started to reassess their priorities and look for ways to incorporate more of what they love into their lives - including their jobs.
The Great Job Resignation, according to academic studies and online surveys alike, may be better characterized as the Great Retirement. In 2021, the number of older workers who quit their occupations increased substantially, and they did so in their younger years. They made these decisions in order to spend more time with their loved ones and to put their personal lives ahead of work.
Of course, not every marketer who resigned did so because they wanted to retire. Some may have been pushed out of their comfort zones by the pandemic and found that they no longer identify with their company's mission. Others may have left due to a change in company culture or values that no longer aligned with their own. And still, other marketers may have simply been ready for a change and saw the pandemic as the perfect opportunity to make a fresh start.
In a way, the pandemic was a great equalizer; it forced us all to slow down and take stock of what was truly important to us. And for many marketers, that meant realizing that their current job just wasn't cutting it.
Hence, the Great Resignation was born.
The Great Job Resignation saw a mass work departure of over 47 million people in the United States in 2021. This is the highest number of resignations on record, and it's likely that the trend will continue into 2022 as more and more people realize that happiness and flexibility are more important than a steady paycheck.
So, if you're a business owner, now is the time to start thinking about how you can make your employees fall in love with their jobs again - because the Great Resignation isn't going anywhere anytime soon.
What Can Employers Do to Retain their Marketers?
The key to retaining your marketers (or any employees, for that matter) is to create a work environment that is conducive to happiness and creativity. Here are a few things you can do to make your marketing team fall in love with their jobs again:
Encourage creativity and outside-the-box thinking;
Invest in employee development and growth;
Offer more flexible work arrangements; Check out our recent post - ''Flexible Work Isn't the Future. It's the Present,'' for some great ideas on how to make this happen;
Encourage employees to take regular mental health days;
Promote a healthy work-life balance;
Make sure your employees feel valued and appreciated;
Offer plenty of opportunities for professional development;
Encourage employees to take time off when they need it;
Empower employees to make decisions and have a voice in the company.
The Great Resignation is affecting a lot o